Our Executive Team

iLovetoCreate > Our Executive Team

	Tom Russo Title: President & CEO Tom joined iLoveToCreate as President and CEO in August 2024, adding to his role as President and CEO of Plaid Enterprises. He is a seasoned executive with over 15 years of experience leading private-equity-sponsored, middle-market companies in the consumer products sector. Tom has a strong track record of success in developing strategic customer relationships, expanding distribution, enhancing product development, and leading successful acquisitions. His expertise spans team and strategy development, product development, sourcing, and diversifying distribution channels. He thrives in fast-paced, collaborative environments and is passionate about competing and winning in the marketplace.
	Todd Rose Title: Vice President of Finance & CFO Todd joined the iLoveToCreate team in 2017. He was promoted to Vice President of Finance & CFO in 2023, and has been a key contributor in determining and executing our strategic direction. He currently leads the Finance and the Information Technology departments at ILoveToCreate. Until his promotion he was ILoveToCreate Controller. He is a licensed CPA with more than 15 years of experience in accounting in both the public and private sectors. Before joining iLoveToCreate, Todd was a senior auditor for a local public accounting firm which also worked closely with the iLoveToCreate team during the annual external audits. Todd graduated with a BS in Business Administration with an Accounting option from California State University, Fresno.
	Josh Wolverton Title: Chief Commercial Officer Josh Wolverton joined the ILoveToCreate team in 2006 as a leader in the Craft Product Development department. He brings more than 15 years of experience with marketing, brand and product development to the organization, as well as a deep understanding of the creative consumer, the DIY industry and all facets of the retail landscape. Josh is driven by a passion for innovation and delivering a world-class consumer product experience. In 2014, he was acknowledged with the company’s prestigious President’s Award for his dedication and significant contribution to the organization’s growth. He is currently serving as the Vice President of Product Development & Marketing for the Crafts division. Before his time at ILoveToCreate, Josh worked for Fastenal in new business development, and OK Produce, buying and selling for well-known brands such as Fresh Express Salads, Dole and Champion Raisins. Josh graduated Magna Cum Laude from California State University, Fresno, with a BS in Business Administration.
	Toni Botelho Title: Vice President of Sales Toni joined the ILoveToCreate team in 1996 as a Sales Coordinator, and has worked with most of the company’s Craft customers over the last 24 years. During her tenure at ILoveToCreate, she has managed and grown the Walmart business from $11.4M in 2008 to $33M in 2020. Toni has also led the E-commerce team to grow sales from $2.3M in 2016 to $14.6M in 2020. Toni has been a key contributor to several company acquisitions over her years of service, including Polymerics, Rainbow Rock and Aleene’s. She was also recognized as a team member of distinction in 2007 when she was honored with the ILoveToCreate President’s Award for her contributions towards growing the business.